Typography

In our visual language class this week, we explored the intricate world of typography. I had worked with graphic designers for various projects in my last job, and I never truly understood why they cared so much about fonts, typefaces, color, etc. For our assignment this week though, we had to pick six fonts that said something about us, and I began to understand why they cared so much about it.

brush-script-mt

The first font I used was Brush Script MT. I chose this font because it’s the first font that I remember caring about in my life. Around the time I learned cursive in elementary school, I first began to use word processors for assignments or book reports. And I couldn’t stop using this font. I had terrible handwriting, so my cursive was difficult to decipher. I liked that the computer could help me achieve the ideal in cursive writing. This font is highly readable, as its kerning is evenly spaced out. I’m not sure if the flairs on the J, y, P, and k are terminals, but the style appeals to me.

napoleon-light

The next font is Napoleon-Light. In contrast to Brush Script, Napoleon-Light is very clean and proper. I like the flat counter of the “a” in Park as well as the long stem and short shoulder of the “r”. After growing up in a lower-middle class neighborhood in Queens, I was fortunate enough to go to a preparatory boarding school in Boston, MA. It was a completely new environment for me, where I had to learn to be proper, and I feel like this font speaks to that.

charrington

Following the theme of the last font, Charrington is a serif font that also seems clean and proper. The stress is very straight, and the closed counter of the typeface is very pronounced. The lower-case letters have a high height, while the kerning of the typeface is nicely spaced out. All of this combined makes this font highly readable. This font speaks to me though because of its serifs, especially the head serifs of the “y”. It gives off a sense of joviality and rebellion from the usual formality of serif fonts.

quicksand

I loved going to boarding school for high school, but I found myself constantly trying to rebel from the formality of the school. Quicksand illustrates the continuing evolution of my growth. I moved to California, and I believe this sans-serif font illustrates the relaxed nature of this state.

lot

I chose the Lot typeface because I liked its boldness. Leaving a steady marketing job in San Francisco was a big risk, but I needed to be bold in order to pursue the life I wanted to create. Moreover, I felt that the geometric designs of its letters like the A, R, and Y reflected the cool design-y nature of ITP.

raceway

The last font I chose was Raceway. I felt that coming back to a script typeface demonstrated my journey back to my true self well. They say that you’re the most creative as a child, and it’s difficult to maintain that creativity as you grow up. I feel that coming back to school, particularly a graduate program like ITP, illustrates my desire to return to my true self–the self I was as a child. I like that this font is more stylized than Brush Script, and I also hope to evolve my style while I’m at ITP.

all-typography

Typography slides

Expressive Words

This week, we also had to create expressive words that brought words to life. I really enjoyed this assignment. It showed me that most words can be turned into expressive words when enough thought was put into it. This exercise was also a great way to practice Adobe Illustrator and Photoshop. Here are my three words:

elevate

mow2

tipsy

The lawnmower icon was taken from The Noun Project. It was created by Marie Van den Broeck.